I am conducting an ethnography research in first and second generation British Indians to understand the level of acculturation and assimilation. The project is essentially academic but over a series of blogs I intend to translate and filter my findings for the marketing professionals. Hope the readers find this...
Read moreBased on 2001 census data, the ethnic population was estimated to be 4.6 million in the UK (8% of the total population). Before 2011 census data comes out, here are some estimation for the current ethnic population in the UK: Ethnic population grew by 53% between 1991-2001. Assuming a...
Read moreIn September 2009, George at Asda launched an Asian clothing range – a first for both supermarkets and the high street. The launch is in response to huge demand from Asda customers for authentic cultural clothing at affordable prices. (63% of Asda’ ethnic customers have called for affordable authentic...
Read moreThere are currently 2.8m Muslims in the UK (according to 2010 data from The Pew Forum on Religion and Public Life). Earlier Census data shows that 45% of UK Muslim women were actually born in the UK and therefore are highly fashion conscious and well versed in current urban...
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In September 2009, George at Asda launched an Asian clothing range – a first for both supermarkets and the high street. The launch is in response to huge demand from Asda customers for authentic cultural clothing at affordable prices. (63% of Asda’ ethnic customers have called for affordable authentic Asian clothing). The 13 piece...
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The government has confirmed the axing of the Central Office of Information and revealed that its annual marketing and advertising spend has been slashed by nearly 70% to just under £170m. COI is the UK’s biggest advertiser thanks to its role co-ordinating the government’s marketing and communications activity and it also the biggest spender...
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Worldwide immigration Trends A 2009 survey by Gallup found that given an opportunity, about 700 million adults worldwide would like to migrate to another country. About 24% of them, that is more than 165 million adults, named the United States as their desired future residence, while an additional 6.5% of respondents, representing an estimated...
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By Manish Tiwari MD, Here&Now365 Diversity Media www.hereandnow365.co.uk Food consumption choices today define people of different races and ethnicities across the world, more than possibly anything else. These are precursors to culture, in as much as they become culture itself and eventually also the agents of cultural change. In the Britain of today, multicultural...
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